AMSOIL Championship Off-Road and AMSOIL Championship Snocross proudly announce a new partnership with BRUNT Workwear, the fastest-growing work boot and apparel brand in the history of the category. As the official workwear partner and presenting sponsor of both series, BRUNT Workwear brings its blue-collar roots to the heart of America’s most rugged racing platforms.

From snow-packed courses to dirt-slinging straightaways, Snocross and Champ Off-Road are built on grit, horsepower, and hands-on hustle. These qualities mirror the tradespeople who race, wrench, and cheer from the sidelines. Whether it’s a welder loading up a sled after a double shift or a construction foreman traveling cross-country to chase the next off-road showdown, the paddock and grandstands are filled with fans and athletes who ride hard and work harder.

“BRUNT is proud to support Championship Off-Road and Snocross because they represent the same values we do—toughness, work ethic, and community,” said Eric Girouard, Founder and CEO of BRUNT Workwear. “These series feature racers and fans who aren’t afraid to get their hands dirty, and that’s exactly who we build our gear for.”

This new multi-year partnership includes onsite branding, athlete integrations, and exclusive giveaways for fans throughout the 2025–26 season. It will also spotlight stories from racers and crew members whose day jobs keep America running—from mechanics and contractors to miners and beyond.

“Off-Road and Snocross aren’t just racing—they’re a celebration of hustle and grit,” said Carl Schubitzke, President of the two series. “We’re excited to welcome BRUNT to our family and to elevate the hard-working people who make this sport possible and keep the world running at full speed every single day.”

BRUNT’s product line spans work boots, pants, shorts, hoodies, tees, tops and outerwear – all built with a commitment to both comfort and performance, and named after the real workers in the trades who inspired the design and helped test it on the job. New customers can save $10 on their first purchase by clicking this link or by using coupon code OFFROAD10 at checkout.

About BRUNT Workwear

BRUNT Workwear builds durable, comfortable work boots and apparel specifically designed for tradespeople. Founded in 2020, Brunt has quickly become a trusted name among workers nationwide by combining modern design with jobsite-ready functionality. Work harder and safer with the comfort and durability of BRUNT Workwear. Learn more at www.bruntworkwear.com.

About AMSOIL Championship Off-Road and AMSOIL Championship Snocross

AMSOIL Championship Off-Road and AMSOIL Championship Snocross are North America’s premier short-course off-road and snowmobile racing series, showcasing elite competition and grassroots passion across iconic venues. Both series are owned and operated by the International Series of Champions (ISOC).