Elk River, Minnesota (January 14, 2015) – Cornerstone Automotive Group has formed a partnership with Carlson Motorsports for the 2015 season in a mutually beneficial relationship designed to engage powersports enthusiast and fans of the national snocross tour. The Cornerstone Automotive Group has dealerships in Elk River, Monticello, and Plymouth, Minnesota and features a world-class staff and vehicles from Chevrolet, Chrysler, Dodge, Ford, Jeep, Ram and Kia.
With headquarters of both Cornerstone Automotive Group and Carlson Motorsports located within minutes of each other in the community of Elk River, the relationship was a natural fit for both entities that pride themselves on strong community leadership and involvement.
Aside from driving expanded awareness of the Cornerstone collection of automotive dealerships in the northern metro of the Twin Cities, the partnership will deliver even bigger benefits for interested fans and followers of the Carlson Motorsports racing efforts.
“Like all of our partnerships, we wanted to bring more to the table than just another set of decals on our sleds and trailers,” said Carlson Motorsports team owner and manager Chris Carlson. “I’ve personally done business with Cornerstone for many years and they are a first class organization and we’re excited about how we can help their business grow going forward.”
One way the team is looking to make that happen is to actively promote the Cornerstone Automotive Group with special referral cards offering race fans an exclusive discount at any one of the Cornerstone dealerships. In addition, the Carlson Motorsports race hauler, sleds and Pro-Lite racers will be on hand for autographs, photos and personal tours of the hauler for the grand opening of the new Cornerstone Automotive Kia dealership in Elk River slated for early spring.
“We couldn’t be more excited about this partnership,” said Cornerstone Automotive Vice President Rob Powell. “After meeting with Chris and witnessing snocross first hand its safe to say we have all become huge fans of snowmobile racing. The energy and passion of snocross is a perfect fit for our business and knowing that both organizations take pride in our local community makes it feel like we’ve been working together for years.”
Learn more about the Cornerstone Automotive Group by visiting them online at www.cornerstoneauto.com.
You can stay abreast of all the team happenings through their website www.carlsonmoto.com or follow them on Facebook @CarlsonMoto or Twitter #CarlsonMoto. You can also follow Pro Lite racer Andrew Carlson via Twitter @151Carlson.