Hayes Brakes Partners with AMSOIL Championship Snocross

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Milwaukee-based brake manufacturer to become presenting sponsor of Lake Geneva National

Mequon, Wis. (February 21, 2024) – Hayes Brakes, a global leader in braking systems, including the powersports market, is pleased to announce its partnership with the International Series of Champions and its popular AMSOIL Championship Snocross series.

For almost 80 years, Hayes has been an expert in brake component production, ranging from calipers and rotors to levers and master cylinders. Few sports put Hayes Brakes through as harsh a test as snowmobile racing. Riders, including Pro champion Elias Ishoel, Kody Kamm, and Hunter Patenaude, rely on the Hayes REFLX 32 calipers and Stealth master cylinders during the toughest of the four seasons.

“Hayes Brakes has been an integral part of snowmobiles for decades, including some of the biggest, most successful riders in Snocross,” said Jeremy Meyer, Marketing Specialist at Hayes Brakes. “Our riders push Hayes products to the limit, often beyond what we replicate during our in-house testing. The race environment is the last frontier of testing, providing Hayes engineers with extreme use-case situations. The technology that’s developed based on that feedback is used every day on both track and trail for Hayes customers. We look forward to telling the Hayes story to the thousands of Snocross fans worldwide.”

As part of the partnership, Hayes Brakes will become the presenting sponsor of the Lake Geneva Snocross National on March 15-16. Lake Geneva is a home track event for Hayes, with its corporate headquarters in nearby Mequon, Wis. 

To learn more about Hayes Brakes products for the powersports market and to receive an introductory discount on Hayes Powersports products, go to hayespowersports.com/pages/snocross-sign-up.

The 2023-2024 AMSOIL Championship Snocross season continues March 1-2 in Sioux Falls, S.D. Hayes athletes, including current Pro points leader Emil Harr (Polaris), will continue their championship chase in South Dakota. For more information on the series and event, go to www.snocross.com

About Hayes Performance Systems  

Hayes Performance Systems is a global manufacturer of premier braking systems, suspensions systems, wheels, and components for a wide range of vehicles and specialty applications spanning from bicycles, powersports, heavy equipment, and defense. Headquartered in Mequon, Wisconsin, Hayes Performance Systems owns and operates the Hayes, Manitou, Reynolds, ProTaper MTB, SUNringlé, and ACI Industries brands with domestic and international manufacturing. As a global manufacturer, Hayes Performance Systems is strategically positioned to employ its well-rounded knowledge base, engineering capabilities, and production capacity to serve an increasingly wider breadth of customers.